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2024 Summer of Sport: Winning moments

6 September 2024

CREW ON COURT

We were back for another year as Official Outfitter for the Lawn Tennis Association. Returning courtside once again at Nottingham, Birmingham, Eastbourne and The Queen’s Club, and had an ace time cheering on a star line-up of British hopefuls for all LTA tournaments. Beside the famous faces and drama of the games, we loved welcoming you back to our pop-up stores, which were stocked with none other than our exclusive Crew x Lawn Tennis Association collection. And for those lucky enough to get prime seats, you’ll have spotted the ball crew and on-court officials in yours truly.


We served up embroidered polos aplenty from our personalisation stations, adding a personal touch to your tennis mementos, plus our game of Spin to Win was keeping you all thoroughly entertained - giving you the chance to win a polo of your choice. Congratulations to our lucky winners!

A TENNIS TAKEOVER

If you swung by our Eastbourne store, we had a rather fitting tennis takeover in celebration of the 50th year of the Rothesay International Tournament in Eastbourne. We decked the store out with tennis decorations, including revealing our exclusive window which featured our ‘Play Ball’ competition. We were even joined by Name that Ball, who were ready to personalise tennis balls, free with every purchase. The Delicious Cake Pops Company were also in store, serving some tasty treats for our visitors! Scroll to see a round-up of what was on offer…

DOWN BY THE RIVERSIDE

From the Steward’s Enclosure and Fawley Meadows, to the Boat Tent and Little Lion Meadow, our Crew x Henley Royal Regatta collection took pride of place at no less than four pop-up locations at this year’s riverside event. Our friendly staff were dressed head-to-toe in the collection, and we even spotted some of our pieces worn by you, front-row amongst all the action. This year, we really pushed the boat out once again with our friendly embroidery experts back to personalise your goodies – because a trip to the Regatta wouldn’t be the same without heading home with a navy and white striped bag in tow…

AS SEEN ON YOU

Nothing puts a smile on our faces quite like seeing you in our crossed oars right by the sidelines. From the banks of The Thames to tennis tournaments and of course, your very own celebrations at home, our standout styles were seen everywhere this summer. Channelling the spirit of the Regatta – one of the best dressed sporting events of the year – our design team outdid themselves again this year with some winning pieces. We also loved seeing you kitted out in our other collections – Crew really does look good on you. As always, thank you for sharing and here’s just a few of your snaps…

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