Crew Clothing x Henley Royal Regatta: Our partnership
18 March 2024
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We were born by the water, and we continue to be influenced by it today. You’ll find our crossed oars embroidered, embossed and appliqued across our collections.
It’s this affinity with our waters, and our love of British sport, that makes us so excited to be partnering with Henley Royal Regatta. We’re delighted to be returning as Official Clothing Partner for 2024.
It’s this affinity with our waters, and our love of British sport, that makes us so excited to be partnering with Henley Royal Regatta. We’re delighted to be returning as Official Clothing Partner for 2024.
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The Event
First held in 1839, Henley Royal Regatta is the best-known rowing regatta the world. It’s one of the highlights of the summer sporting and social calendar in the UK, and attracts 400,000 people over six days of elite sporting competition.
We’ll be in attendance again this season, popping up at no less than four locations across the Regatta site: Stewards’ Enclosure, Fawley Meadows Enclosure, Little Lion Meadow and in the official shops .
We’ll be in attendance again this season, popping up at no less than four locations across the Regatta site: Stewards’ Enclosure, Fawley Meadows Enclosure, Little Lion Meadow and in the official shops .
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The Uniform
As one of the best dressed events in the sporting calendar, it’s only fitting that the Henley Royal Regatta team are fully decked out for the week.
As Official Clothing Partner, we’ll be dressing the official shop staff, press office, stakeboat operators and broadcast presenters to look their very best.
For men, the uniform includes smart casual staples like our classic chino and Oxford shirt – finished with the iconic Henley Royal Regatta crest and our embroidered crossed oars, of course. For women, only one of our exclusive Crew Clothing x Henley Royal Regatta dresses would do.
It wouldn’t be Henley Royal Regatta without a blazer, so we have made sure to include a style for both men and women. Tailored, timeless and steeped in heritage detailing, it’s finished with an embroidered Henley Royal Regatta crest.
As Official Clothing Partner, we’ll be dressing the official shop staff, press office, stakeboat operators and broadcast presenters to look their very best.
For men, the uniform includes smart casual staples like our classic chino and Oxford shirt – finished with the iconic Henley Royal Regatta crest and our embroidered crossed oars, of course. For women, only one of our exclusive Crew Clothing x Henley Royal Regatta dresses would do.
It wouldn’t be Henley Royal Regatta without a blazer, so we have made sure to include a style for both men and women. Tailored, timeless and steeped in heritage detailing, it’s finished with an embroidered Henley Royal Regatta crest.
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The Collection
Our bestselling collection, created in collaboration with Henley Royal Regatta, is back for another season. Inspired by the quintessential elements of British design, the carefully curated range is ideal for spectating riverside, not to mention accompanying you to every other event in your summer calendar.
This year’s wardrobe is the epitome of English elegance, with styles for her featuring delicate lace, feminine florals and polka dots. The menswear collection will focus on impeccable tailoring, from polished polos to deck chair-inspired stripes.
There are also more casual pieces, all invoking the spirit of days spent by the river: red, blue and white styles, alongside signature stripes and the iconic Henley Royal Regatta crest.
This year’s wardrobe is the epitome of English elegance, with styles for her featuring delicate lace, feminine florals and polka dots. The menswear collection will focus on impeccable tailoring, from polished polos to deck chair-inspired stripes.
There are also more casual pieces, all invoking the spirit of days spent by the river: red, blue and white styles, alongside signature stripes and the iconic Henley Royal Regatta crest.
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The Partnership
This year marks both Henley Royal Regatta’s 185th anniversary and the fourth year of our partnership.
“Crew Clothing started in Salcombe, by the coast, and we continue to be inspired by this today. Heritage and tradition is at the heart of Henley Royal Regatta and our partnership is a true collaboration which draws on these shared values. We’re so proud of the collection we’ve created together this season that embodies the spirit of the Regatta, and we can’t wait to see these standout styles everywhere, from the clubhouse to the riverbank, and beyond.”
- Naomi Parry, Head of Marketing at Crew Clothing.
“Crew Clothing started in Salcombe, by the coast, and we continue to be inspired by this today. Heritage and tradition is at the heart of Henley Royal Regatta and our partnership is a true collaboration which draws on these shared values. We’re so proud of the collection we’ve created together this season that embodies the spirit of the Regatta, and we can’t wait to see these standout styles everywhere, from the clubhouse to the riverbank, and beyond.”
- Naomi Parry, Head of Marketing at Crew Clothing.