Three decades of style – The Anniversary Collection
8 May 2023
Taking sartorial inspiration from our coastal heritage, our 30th anniversary collection combines expert tailoring and nautical influences, with extra-special details sewn into each and every style. Our designers have been busy curating this exclusive birthday range, creating thirty limited-edition pieces to mark this memorable milestone. Each one has been thoughtfully considered – whether by using archive designs to recreate our original rugby shirts, reinventing Crew classics like our iconic Padstow sweatshirts and polos, or even bringing back one-of-a-kind vintage prints for our exquisite womenswear pieces. Set sail with us as we take a deep dive into the collection, exploring styling tips and intricate details as we take the collection back to where it all began – the water…
COASTAL CALLING

Timeless, elegant and endlessly wearable, our anniversary collection has you covered with both casual and occasion-ready styles. From our sophisticated blazers for him and her, to elevated chinos and shirts, you’ll find references to our history throughout, and the spirt of the coast in every design.
It’s no secret that we love navy and spots, so when our designers presented our Salcombe Jumpsuit, we just knew it’d be a standout style from our 30-year range. Boasting ¾ length balloon sleeves, delicate self-covered buttons and a tie belt around the waist to elegantly cinch you in – it’s a must for all your upcoming plans as we head into event season. Take to the water in style; we’ve got a feeling you’ll fall for this piece just as much as we have.
Look out for the embroidered cuffs on our Sandbank Shirt and other winning styles – it was the perfect way to elevate these classic Crew pieces. The details don’t stop there. We’ve designed an extra-special anniversary crest that adorns many of our 30-year styles, including our men’s half zip. Varsity-inspired and using vintage influences, it’s the ultimate mark of prestige as we celebrate our third decade.
OCEAN BREEZE
First sold as a neckerchief back in the 90’s, the polka dot print on our Salcombe Skirt comes straight from the Crew archives. We’ve brought this heritage motif right up to date for our 30-year collection, styling it as a dress and a scarf, as well as the pretty pleated piece you see here. We’ve tucked in our Flutter Jersey Top, which compliments the red spots and stripes for a look that has nautical written all-over. Just add the sea.
The style that started it all – our original Rugby Shirt. With a little help from you, we’ve recreated this iconic piece and three decades on, it’s still looking as good as ever. Paired with our Crossed Oars Embroidered Bermuda Shorts, also part of the collection, we’ve gone top-to-toe Crew for a look that boasts all our favourite, carefully considered details.
Join us as we raise a glass to three decades of timeless British style – this is just the beginning.
Join us as we raise a glass to three decades of timeless British style – this is just the beginning.